Deke News

Senior UX Strategist at Throughline

October 2021–Current

UI/UX Design

Product Design

UX Strategy


Deke News is a news media and analytics company that specializes in connecting writers with news outlets and publishers. They identified a need for a tool to better coordinate internally and not rely so heavily on email to collaborate with one another. There were also a lot of efficiencies to be gained from automating parts of their process as well.


To start, the team reviewed Deke’s internal process map. We pulled out the main actors for this part of the process and aligned them with major actions they perform. From those actions we created user flows that would inform the wireframing process.

After we had a good idea of the process, we developed some basic wireframes to block out content areas and show basic architecture. Once validated by the client, we moved into creating mock ups in figma.


Still writing!

Lessons Learned

Still writing!